The New NDP: Moderation, Modernization, and Political Marketing (Communication, Strategy, and Politics)
Current price:
$118.80
Publication Date: May 15th, 2019
Publisher:
University of British Columbia Press
ISBN:
9780774860451
Pages:
408
Description
The New NDP is the definitive account of the evolution of the New Democratic Party’s political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success – becoming the official opposition. The moderation of its ideology and modernization of its campaign structures brought the party closer than ever to governing. But by 2015, it had fallen back to the third-party spot. Were moderation and modernization the right choices after all? This incisive book provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media.
Other Books in Series
Whipped: Party Discipline in Canada (Communication, Strategy, and Politics)
Paperback
Political Communication in Canada: Meet the Press and Tweet the Rest (Communication, Strategy, and Politics)
Hardcover
Permanent Campaigning in Canada (Communication, Strategy, and Politics)
Paperback
What’s Trending in Canadian Politics?: Understanding Transformations in Power, Media, and the Public Sphere (Communication, Strategy, and Politics)
Hardcover
The New NDP: Moderation, Modernization, and Political Marketing (Communication, Strategy, and Politics)
Paperback
Political Marketing in Canada (Communication, Strategy, and Politics)
Paperback
Opening the Government of Canada: The Federal Bureaucracy in the Digital Age (Communication, Strategy, and Politics)
Hardcover
Breaking News?: Politics, Journalism, and Infotainment on Quebec Television (Communication, Strategy, and Politics)
Hardcover
Framed: Media and the Coverage of Race in Canadian Politics (Communication, Strategy, and Politics)
Paperback
Brand Command: Canadian Politics and Democracy in the Age of Message Control (Communication, Strategy, and Politics)
Paperback
Political Elites in Canada: Power and Influence in Instantaneous Times (Communication, Strategy, and Politics)
Hardcover
Political Elites in Canada: Power and Influence in Instantaneous Times (Communication, Strategy, and Politics)
Paperback
Gendered Mediation: Identity and Image Making in Canadian Politics (Communication, Strategy, and Politics)
Hardcover
Permanent Campaigning in Canada (Communication, Strategy, and Politics)
Hardcover
Framed: Media and the Coverage of Race in Canadian Politics (Communication, Strategy, and Politics)
Hardcover
Inside the Local Campaign: Constituency Elections in Canada (Communication, Strategy, and Politics)
Paperback
Gendered Mediation: Identity and Image Making in Canadian Politics (Communication, Strategy, and Politics)
Paperback
Whipped: Party Discipline in Canada (Communication, Strategy, and Politics)
Hardcover
Inside the Campaign: Managing Elections in Canada (Communication, Strategy, and Politics)
Paperback