Brand Command: Canadian Politics and Democracy in the Age of Message Control (Communication, Strategy, and Politics)
Current price:
$39.54
Publication Date: February 15th, 2017
Publisher:
University of British Columbia Press
ISBN:
9780774832045
Pages:
528
Description
The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? To get to the bottom of this, Alex Marland reviewed internal political party files, media reports, and documents obtained through access to information requests, and interviewed Ottawa insiders. He discovered that in the face of rapid changes in communication technology, the infusion of corporate marketing strategies has instilled a culture of centralized political control. At the core of the strategy is brand control; at stake is democracy as we know it.
Other Books in Series
Whipped: Party Discipline in Canada (Communication, Strategy, and Politics)
Paperback
Political Communication in Canada: Meet the Press and Tweet the Rest (Communication, Strategy, and Politics)
Hardcover
Permanent Campaigning in Canada (Communication, Strategy, and Politics)
Paperback
What’s Trending in Canadian Politics?: Understanding Transformations in Power, Media, and the Public Sphere (Communication, Strategy, and Politics)
Hardcover
The New NDP: Moderation, Modernization, and Political Marketing (Communication, Strategy, and Politics)
Hardcover
The New NDP: Moderation, Modernization, and Political Marketing (Communication, Strategy, and Politics)
Paperback
Political Marketing in Canada (Communication, Strategy, and Politics)
Paperback
Opening the Government of Canada: The Federal Bureaucracy in the Digital Age (Communication, Strategy, and Politics)
Hardcover
Breaking News?: Politics, Journalism, and Infotainment on Quebec Television (Communication, Strategy, and Politics)
Hardcover
Framed: Media and the Coverage of Race in Canadian Politics (Communication, Strategy, and Politics)
Paperback
Political Elites in Canada: Power and Influence in Instantaneous Times (Communication, Strategy, and Politics)
Hardcover
Political Elites in Canada: Power and Influence in Instantaneous Times (Communication, Strategy, and Politics)
Paperback
Gendered Mediation: Identity and Image Making in Canadian Politics (Communication, Strategy, and Politics)
Hardcover
Permanent Campaigning in Canada (Communication, Strategy, and Politics)
Hardcover
Framed: Media and the Coverage of Race in Canadian Politics (Communication, Strategy, and Politics)
Hardcover
Inside the Local Campaign: Constituency Elections in Canada (Communication, Strategy, and Politics)
Paperback
Gendered Mediation: Identity and Image Making in Canadian Politics (Communication, Strategy, and Politics)
Paperback
Whipped: Party Discipline in Canada (Communication, Strategy, and Politics)
Hardcover
Inside the Campaign: Managing Elections in Canada (Communication, Strategy, and Politics)
Paperback