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Childhood and Consumer Culture (Studies in Childhood and Youth)

Childhood and Consumer Culture (Studies in Childhood and Youth)

Current price: $63.24
Publication Date: August 11th, 2010
Publisher:
Palgrave MacMillan
ISBN:
9781137442222
Pages:
266
Usually Ships in 1 to 5 Days

Description

In recent years, children have become an increasingly important consumer market, and there is growing concern about the 'commercialisation' of childhood. This book, now in paperback, sheds fresh light on these debates, offering new empirical data and challenging critical perspectives on children's engagement with consumer culture from a wide range of international settings. The contributions are written both by well-known scholars and emerging researchers, and include studies of the history of children's consumption in the USA and in Europe; discussions of new theoretical and methodological approaches to studying children's consumer culture; critical analyses of the practices and strategies of contemporary marketers; sociological accounts of the contexts of children's consumption in the family and the peer group; and culturally-informed analyses of the role of consumption in children's identity formation. Taken together, these studies outline a productive new agenda for research in this field, and provide ways of moving beyond established theories and approaches.

About the Author

Daniel Thomas Cook, Rutgers University, USA Paul Bottomley, Cardiff Business School, UK Caitlyn Collins, University of Texas at Austin, USA Gary Cross, Pennsylvania State University, USA Nelly Elias, Ben-Gurion University of the Negev, Israel Michelle Janning, Whitman College, USA Ingunn Hagen, Norwegian University of Science and Technology, Norway Barbro Johansson, University of Gothenburg, Sweden Tora Korsvold, Norwegian University of Science and Technology, Norway Dafna Lemish, Tel Aviv University, Israel Lydia Martens, Keele University, UK Claudia Mitchell, McGill University, Canada Agnes Nairn, RSM Erasmus University, The Netherlands Øivind Nakken, Arctic Branding Ltd, Norway Johanne Ormrod, Psychologist, Denmark Mari Rysst, The National Institute for Consumer Research, Norway Håvard Skaar, Oslo University College, Norway Jacob Smith, University of Nottingham, UK Janet Wasko, University of Oregon, USA Randi Wærdahl, University of Oslo, Norway