The Business of Books (@Mingei Museum)

Join Seth and Jen, co-owners of The Book Catapult for a special discussion of The Business of Books at the Mingei International Museum in Balboa Park on Friday, July 20th at 5:00pm. 

Seth will be moderating (and participating in) this discussion and Jen will be participating as a panelist. Attendance is free with the price of admission to the Mingei Museum. Complimentary happy hour starts at 5:00 and the discussion begins at 6:00. Joining your Catapult owners will be Amy Hesselink, manager of La Playa Books in Point Loma and Marianne Reiner, who is opening a bookstore in Ocean Beach later this year. 

The magic of books is undeniable. We flip their pages to unlock new adventures, new truths and new possibilities. The best books challenge our preconceived notions and open our minds. They build worlds—some resembling our own and some we’ve yet to discover. This summer, Mingei International Museum will explore the connections between VOLUMINOUS ART – Treasures from San Diego’s University Libraries and the wonder, intrigue and challenges of all things literary, from comic books to libraries to indie book shops.

Deepen your own relationship to books by hearing from local players in the literary scene reflect on their fields. Come early for a complimentary happy hour at 5pm, with beer, wine and snacks. The program will begin at 6pm, seating is limited.

Pre-Program Activity – Try your hand at paper marbling and create your own one-of-a-kind postcard with Museum Educators. Paper marbling has been around for centuries and is often seen on end papers of books and the edges of ledgers.

Program (begins at 6pm) – Seth Marko, co-owner of The Book Catapult in South Park, will moderate a discussion among local bookshop owners on the role of their shops in the community, how reading has changed in the age of digitization, and how they stay relevant in the face of online book delivery services.

This project was made possible with support from California Humanities, a non-profit partner of the National Endowment for the Humanities. Visit

Event date: 
Friday, July 20, 2018 - 5:00pm to 8:00pm
Event address: 
Mingei International Museum, Balboa Park, Plaza de Panama
1439 El Prado
San Diego, CA 92101