How to Cut It in the Media: A PR Manual for Aesthetic Plastic Surgeons and Professionals in Cosmetic Medicine (Paperback)

How to Cut It in the Media: A PR Manual for Aesthetic Plastic Surgeons and Professionals in Cosmetic Medicine Cover Image
By Tingy Simoes (Editor)
$66.95
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Description


Get Insight from a Well-Known PR Advisor with Extensive Experience in the Aesthetic FieldThe controversy about silicone breast implants shows how emotive an issue a medical story can become and how doctors can find themselves at the center of a storm. Written by a highly experienced, prominent PR advisor, this manual provides you with a guide to understanding:

  • Journalists' motives
  • Press outlets and their audiences
  • Proactive and reactive PR
  • How to handle difficult interviews
  • The risks of going public on an issue

This hands-on book also highlights how to maximize good publicity and ensure good self-marketing, particularly through the use of social media. Both new and seasoned medical and surgical professionals, including nurses and other practice personnel, will find this an invaluable resource on managing and preventing difficult situations.

About the Author


Tingy Simoes is owner and MD of Marketing and PR agency Wavelength Marketing Communications and has extensive experience from the world of PR for medical professionals in both the UK and the USA.


Product Details
ISBN: 9781842145494
ISBN-10: 1842145495
Publisher: CRC Press
Publication Date: June 17th, 2013
Pages: 120
Language: English