Feel Something: How to Embrace Empathy and Build Trust With Your Audience

Description

How can you market to someone if you don't know how they feel?

Feel Something is about the importance of empathy in marketing. The book highlights why empathy is a vital part of strategy and offers clear tactics to implement Empathy Marketing throughout the entire buyer journey.

In this book, you'll learn about the history of empathy and how it relates to each phase of the buyer journey. You'll read stories from incredible business leaders such as...

• Daniel Pink with his thoughts on empathy and influence
• The Social Media Manager of Velveeta Cheese and how he implements empathy into their social presence
• The Head of Google's social lab on how they listen to the world's emotions and acts with empathy

You will love this book if you are a marketer, social media manager, product marketer, or CMO who wants to deepen connections with your audience and create meaningful work. Learn how to look at traditional marketing and audience growth in a new way.