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Images, Issues, and Attacks: Television Advertising by Incumbents and Challengers in Presidential Elections (Lexington Studies in Political Communication)

Images, Issues, and Attacks: Television Advertising by Incumbents and Challengers in Presidential Elections (Lexington Studies in Political Communication)

Current price: $62.39
Publication Date: October 1st, 2006
Publisher:
Lexington Books
ISBN:
9780739115466
Pages:
190
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Description

Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections.

About the Author

E. D. Dover is professor of political science, public policy, and administration at Western Oregon University.