The Political Marketing Revolution: Transforming the Government of the UK

The Political Marketing Revolution: Transforming the Government of the UK

Jennifer Lees-Marshment
$33.54
This product is not returnable.
Publication Date: June 24th, 2004
Publisher:
Manchester University Press
ISBN:
9780719063077
Pages:
256
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Description

'The political marketing revolution' shows how marketing has permeated all political organisations in the UK including the monarchy, media, parliament and education. Politicans, professors and princes use marketing to identify demands and design a product to satisfy political consumers.

About the Author

Jennifer Lees-Marshment is Founding Director for the Centre for Political Marketing in the UK and Lecturer at Keele University