The Political Marketing Revolution: Transforming the Government of the UK (Paperback)

The Political Marketing Revolution: Transforming the Government of the UK Cover Image
$36.00
Please contact store for availability

Description


This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands. The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide their own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. Whilst recognising the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.

About the Author


Jennifer Lees-Marshment is Founding Director for the Centre for Political Marketing in the UK and Lecturer at Keele University


Product Details
ISBN: 9780719063077
ISBN-10: 0719063078
Publisher: Manchester University Press
Publication Date: June 24th, 2004
Pages: 256
Language: English